When luxury brands start designing exclusive display head mannequins for sunglasses, this once-neglected area is exploding with amazing energy. mannequin head with shoulders male is not only a display tool, but also a nerve centre to activate the consumption of accessories. Data shows that the average length of time that customers spend trying on a mannequin head increases by 2.3 minutes, and every additional minute of stay increases the probability of purchase by 18%.
The latest generation of intelligent head mannequins is turning tradition on its head: a neck with built-in pressure sensors records how often customers adjust the legs of their glasses, and pupil-tracking technology analyses the level of attention paid to different frames. A designer brand has even developed an 'emotional head model', which can be worn for different occasions through micro-expression changes, turning a window display into a dynamic theatre. For hairdressing salons, heat-sensitive head mannequins can simulate changes in body temperature after hair dyeing, allowing customers to feel the vitality of the colour; high-end men's clothing shops prefer replaceable mannequins of the beard, with different shapes to interpret the same scarf in a variety of styles. This 15cm display space is actually a magical boundary connecting goods and lifestyle.
Under the concept of meta-universe, head mannequins, male torso mannequin with head, and white mannequin torso are becoming the meeting point between the virtual and the real. Take the head model as an example, a flagship shop in Ginza, Tokyo, launched a 'digital clone of the head model' - customers scan the face, AI-generated virtual image and try on new products in real time, the data is synchronised to the online shopping mall to form a closed loop of consumption. More cutting-edge is the 'scent integration head model', when the display of perfume, the model behind the ear to release the top notes of the fragrance, shoulder fabric penetration in the after-tone scent, the formation of the five senses of the immersion experience. The medical sector is also borrowing the technology: prosthetics companies are using head mannequins with myoelectric sensors to demonstrate neural control of prosthetic limbs, increasing product credibility by 65 per cent. And for men's skincare, a head model that secretes simulated sweat can test how well a product holds makeup, visualising claims of functionality. From luxury goods to tech-healthcare, the commercial value of this square inch is fissuring exponentially.