When the boundaries of disassembled displays are broken down, combinations of head, upper body, and hip mannequins are creating new retail rituals, such as a full male mannequin being disassembled into a male mannequin upper body, mannequin head with shoulders male, and male hip mannequin. a concept shop in Tokyo The three elements are deconstructed and reorganised: the suspended head mannequin gazes at the upper body in a turtleneck jumper, while three metres away the hip mannequin wears trousers from the same collection, with white space in between to write the brand's poetics in light and shadow - a montage technique that boosted sales by 35%.
The intelligent linkage system also allows the separate mannequins to have a dialogue: when a customer touches the glasses of the head mannequin, the corresponding upper body immediately switches to a jacket of the same colour, and the hip mannequin simultaneously lights up with a recommended belt. This dramatic interaction transforms the shopping process into an art curation experience. The future shop may no longer need a complete mannequin, through AR technology, dispersed head, torso, hip mannequin can be reorganised in the virtual space, both to save physical space and stimulate the imagination. But what remains constant is the precise ergonomic design, the dynamic framing with tension, and the subtle chemical tension between the mannequin and the product - this is the ultimate secret that turns the window into a window of desire.
Luxury brands are playing with the 'aesthetics of mutilation': a hip mannequin cast in polished stainless steel is paired with a coarse terracotta head to create a philosophical reflection on the clash of materials. Referring to this concept, some clothing shops can use the male mannequin upper body, mannequin head with shoulders male, male hip mannequin and other modular mannequins to attract customers' attention.