Fashion model props are the key to attract customers in store management. To create an attractive store display, you need to combine the model props displayed in the clothing store with the fashion trend, so as to be more attractive. Making good use of popular trends will have a huge butterfly effect on the market. Today, let's take a look at how the clothing store display can skillfully grasp the fashion trend and make the clothing store display more eye-catching.
Southern clothing brands tend to pursue fashion trends. They have very active popular elements. For example, Shenzhen and Humen in Guangdong are close to Hong Kong, and they are at the forefront of fashion. Guangzhou and other places are also gathering and distributing centers of fashion information, and some garment practitioners engaged in foreign trade also imperceptibly accept fashion trends. At the same time, consumers in the southern region are generally young, and they are more likely to accept the trend in ideology.
Different from the rapid acceptance of fashion in the south, clothing enterprises in the north are slow to accept the trend. The characteristics of the city create consumers' personal preferences. At the foot of the Emperor in Beijing, the clothing design is very grand, but also more orthodox.
Some fixed expression methods, design methods, design elements, colors, etc. are widely recognized and promoted, which is popular.
If the products and stores of clothing brands are not popular enough, how should clothing display be done? The simplest way is to rely on accessories. Accessories should use the most popular colors, styles and other popular elements. Accessories such as bags, necklaces, belts, bracelets, earrings, flowers and manikin models' hairstyles can extend a sense of popularity on the basis of brand style.
The good use of accessories, combined with the careful design of the shop window, can make the clothing brand show a sense of fashion as a whole.
How can women's clothing stores attract customers by displaying?
1. Generally, the systematic design and planning of commodity display should follow the following principles: highlight the characteristics of core or key commodities. For example, the display of best-selling clothing, new clothing, distinctive clothing and clothing being promoted should be different from other clothing to give people a strong visual experience.
2. Color matching plays an important role. In order to reflect the selling points of the goods, it is necessary to match the clothes inside. Doing a good job of matching can make the clothes originally displayed on a single display shine. When matching the clothes inside, you should first distinguish the style and then match the clothes. You can't match the clothes with beautiful colors without considering the style of the clothes.
3. Clothes of the same color system will give a very comfortable feeling when put together. Pay attention not to put clothes of the same style and length together in the same color system. In addition, use cold colors to set off warm colors, and pay attention to the interpenetration of cold and warm colors. The cold color and warm color should not account for 50% each. The good thing is that the ratio of 3:7 is appropriate.
How can women's clothing stores attract customers by displaying them. Each store chooses according to the characteristics of the customer group and the key points in different periods. If the customers are more mature, then the key areas can be sapphire or some more mature styles in other colors. At the same time, select more mature combinations to display the style and the fashion elements of this season. If young fashion customers are the majority, you can display the bright colors and fashionable styles of peacock blue, green and red in the main areas.
You should put your main style in the area where it is easy to see, and put other styles in other areas, which can greatly improve sales.
We know that people's vision is easy to perceive information with strong stimulus, and people's vision will move there and become a conscious idea. This means that in this short period of time, it is better to attract customers into the store with silent display than with voice service! This is the truth.