The window position is very important in the design of clothing stores. Before window display, the whole window scene should be planned in advance and the corresponding story should be well conceived. The displayed goods should be consistent with the style of the brand, reflecting a certain sense of beauty and reality of life. This is not without the use of models and props. The placement of models should be far, near, high and low levels and sense of dislocation. The colors of models' clothes and props should also echo.
1. Products showing brand image or promotion
Window display is a feature or promotional product of a clothing store. Let customers see at a glance what the brand image products you are promoting are? What are the promotional items? Show it reasonably in the window position.
2. Pay attention to the lighting intensity of the window lights
The window lighting generally adopts the cross light, and the light intensity and irradiation range of the cross light are moderate, which can effectively display the color and style of the goods. The lighting intensity of the shop window light should be about twice that of the light in the hall, so that the entire shop door and window display can be very eye-catching. The lighting intensity of stores and shop windows directly affects the behavior of consumers entering stores.
3. Time and frequency of changing window clothes
The change frequency of window clothes also has a period of time, too long is easy to cause visual fatigue, too fast will make customers dazzling. The appropriate replacement period is between one week and half a month. The timeliness and freshness of the window display should be ensured to attract more customers to the store.
4. Reasonably use and transform shop windows
Due to the influence of the shop orientation and light, it is often easy to cause the reflection of the window glass, which affects the display effect of the window. For this situation, the designer suggests that you can add a painted poster curtain above the window, and put it down or pull it up according to the external light conditions. Some hanging equipment can also be installed above the window, so that the window space can be used more reasonably to display different scenes and product information.
Different number of model shelves are placed in different ways. Here are some common window display techniques:
Two model racks can be placed side by side in the middle or staggered to increase the stereoscopic effect.
Three model racks are placed: they can be displayed in the form of 1+2, and the chassis is arranged in a triangle; It can also be arranged in front of each other.
Four model racks can be placed in "N" shape or mirror N shape, and the chassis of the three adjacent model racks are still triangular; The first two can also be arranged on both sides of the back in a trapezoidal arrangement. There are many leisure clothing stores in this arrangement.
The placement method of the five model shelves: The five model shelves can be made into a group, which are respectively the middle, front, back, front and middle positions. The three adjacent chassis are still arranged in a triangle; It can also be divided into two groups, in the form of 3+2.