Seasonal Mismatch: When the products promoted by the male mannequins full body head with hair do not match the sales season, it leads to wasted display space and low store traffic.
Inconsistent Styles: When the styles of multiple mannequins do not align, it fails to attract any specific customer group. Some brands aim to appeal to a broad audience, including all ages and genders, but a disjointed display often fails to attract any particular customer segment. It is recommended to determine a specific style based on the brand's target audience and design theme to better capture the core customers' attention and improve sales efficiency.
Color Scheme Issues: When the colors of the athletic female mannequins do not coordinate and there is no clear color theme, it fails to capture consumer attention. Coordinated color schemes are more likely to attract consumers, and the colors of the mannequins should complement each other, with variations in the proportion of color combinations.
Mismatch of Inventory and Sales Data: Some brands place short-sized items on mannequins to clear inventory, leading to wasted display space and poor presentation of popular products. The 80/20 rule should apply to mannequins in windows, where higher inventory and better-selling items should be displayed to aid inventory management and boost sales.
Lack of Emphasis on Bestsellers: Some brands know that best-selling items should be prominently displayed on the female mannequins with arms but fail to repeat them. It is recommended that best-selling styles be displayed not only on mannequins but also through stacking and side hanging to reinforce visual impressions, speed up the sales assistants' search, and enhance the ease of guidance, thus increasing the conversion rate.
Clothing stores need to properly address the issues mentioned above. This way, mannequins can capture customers' attention and increase their desire to make a purchase.