The first display surface for customers in clothing stores is the shop window, so the shop window should use the main display points of model props, colors, trinkets, lights and clothing. Different clothing brand style positioning aims at different target customers, and the target customers have different aesthetic and viewing emphases on the window due to their different age, lifestyle, income, education level, etc. Therefore, to design excellent window, brand clothing needs to be displayed according to the preferences and interests of the target customers
The model props in the clothing store are placed on the model desk of the same color system, and life products such as tea tables form a life scene, which is easier for customers to integrate into. The main thing is to unify the color system of the model into a series. It can be found that popular stores in each city use scenarios to assimilate customers! This kind of scene setting should pay attention to that the table and shelf should not be too full, so that each model can show it. In addition, the model platform can make ups and downs, which can bring customers transparency and fullness visually. In the rest and fitting area, the models need to meet the needs of adequate space, and can not set too many props to avoid overcrowding. You can stick the sofa to one side to make the fitting lounge more transparent.
In case of season change, the clothing model props and corresponding themes in the store should also be adjusted. The store managers need to have detailed annual window display plans. When the annual window planning scheme can be formulated, the continuous readable stories, consistent design elements and design techniques can make the style of the clothing store more consistent. The communication of brand culture and brand spirit is the basic requirement of display design. For example, no matter how the theme and season of international brands change, the display elements such as posters, models, lights and props in the store always seem to maintain the same display style.